Sonic Launches Extended Developer Group Program

New Scenarist Plug-ins to Simplify Interactive HD DVD and BD Title Production

NAB 2007, Las Vegas, Nevada (April 16, 2007) — Sonic Solutions® (NASDAQ: SNIC), the leader in digital media software, today launched an Extended Developer Group (EDGe), a certified program for the creation of third-party plug-ins for its world-class high-definition authoring platform Scenarist®. The new plug-ins will enable professional content creators to more quickly and efficiently develop advanced interactive HD DVD and Blu-ray Disc (BD) titles. While advanced interactive content delivers a dynamic viewing experience for consumers and is one of the major benefits of next-generation formats, it is extremely time consuming and expensive to develop. The Scenarist plug-ins will simplify the process of creating advanced high-definition titles by offering a set of predefined and vetted interactive behaviors or other functionality that can be automatically applied to a new authoring project. The plug-ins will help accelerate and streamline the authoring process and, because the advanced functionality has already been fully tested and certified by Sonic, also dramatically reduce QC requirements. For more information on the EDGe program contact Sonic at

“With EDGe, Sonic has created a unique program that should pay dividends for all participating groups and, perhaps more importantly, help propel forward the high-definition industry as a whole,” said, Richard Doherty, research director for The Envisioneering Group. “Sonic’s production-proven plug-ins and applications will ensure that movie viewers make the most of their HD systems and experience the full-impact of high-performance interactive title features. Sonic also opens a door for HD discographers and developers who can leverage Sonic’s broad distribution to monetize their own unique high-definition expertise and interactive artistry, while at the same time adding value to the EDGe program.”

The EDGe program provides all the necessary tools and support to help the development community successfully define, create, and market Scenarist plug-ins. Sonic will provide engineering assistance to help turn program developers’ ideas into HD DVD or BD advanced interactive code, as well as the tools, SDKs and APIs required during plug-in development. Developers will also be able to take advantage of Sonic’s Quality Assurance Team for final plug-in qualification.  Once the plug-in is released, Sonic will provide comprehensive end-user technical support including facilitating the electronic delivery of updates. Sonic will also actively promote third-party plug-ins to its extensive user community through a variety of vehicles including its extensive network of distribution partners and resellers, as well as direct to customers through Sonic’s eStore.

“We are delighted to be involved in the EDGe program and to take the opportunity to monetize our format understanding and early commitment to high-definition development,” said Jeff Levison, principal, Levison Audio. “The EDGe program not only creates a new revenue stream for our company, but also enables us to play a larger and more active role in helping to further establish the high-definition market in which we participate.”

Anticipated to release later this quarter, Scenarist plug-ins will offer a range of predefined advanced content functionality by industry-leading multi-media companies. Initial plug-ins include METAMENU™ Suite, by Metabeam, which automatically generates high-definition menu interfaces that can be modified within Scenarist. METAMENU plug-ins speed development by providing authors with a robust, networked menu system modeled on best practices in user experience design. The Advanced Content Synchronizer by Rivetal helps automate the otherwise labor-intensive process of synchronizing and positioning hundreds or even thousands of media elements that make up a highly-interactive HD DVD or Blu-ray Disc title.  Users can process production photos, storyboards, script pages and metadata all in real time. Also available will be HD AudioSavant™, by Levison Audio, an innovative plug-in that generates consistent, organized audio assets for HD production and includes all the necessary audio processing functions such as pitch correct, de-interleave, trim, and equalization. Also available is the Technicolor Stream Analyzer by Technicolor Creative Services. This valuable utility parses multi-format elementary streams and describes production attributes such as timestamp, version, and notes.


“It became apparent during the research, development and deployment of the Scenarist Workgroup that for HD formats to compel mass-consumer adoption over DVD-Video, we had to make it easier and more efficient for professional authors to create and QC advanced interactive titles,” said Rolf Hartley, senior vice president and general manager of Sonic’s Professional Products Group. “The EDGe program provides an important alternative to the time-consuming process of hand-coding advanced functionality. We fully expect that the efficiencies Scenarist plug-ins will bring to high-definition title production will result in a far richer and innovative consumer entertainment experience.”

Sonic will be introducing the EDGe program and demonstrating plug-ins at NAB (Stand SL4314), April 16th to the 19th, Las Vegas Nevada.

About Sonic Solutions
Sonic Solutions (NASDAQ: SNIC ; ) is the leader in digital media software, providing a broad range of interoperable, platform-independent software tools and applications for creative professionals, business and home users, and technology partners. Sonic's products range from advanced authoring systems and interactive content delivery technologies used to produce Hollywood DVD, HD DVD, and Blu-ray Disc film releases, to the award-winning Roxio®-branded CD and DVD creation, playback, and backup solutions that have become the premier choice for consumers, prosumers and business users worldwide.

Sonic products are globally available from major retailers, online at and, and are bundled with PCs, after-market drives and consumer electronic devices. Sonic's digital media creation engine is the de facto standard and has been licensed by major software and hardware manufacturers, including Adobe, Microsoft, Scientific-Atlanta, Sony, and many others. Sonic Solutions is headquartered in Marin County, California.

Forward Looking Statements
This press release may contain forward-looking statements that are based upon current expectations, including the launch, distribution, and market acceptance of Scenarist plug-ins. Actual results could differ materially from those projected in the forward looking statements as a result of various risks and uncertainties, including those discussed in the Company's annual and quarterly reports on file with the Securities and Exchange Commission. This press release should be read in conjunction with the Company's most recent annual report on Form 10-K, Form 10-Q and other reports on file with the Securities and Exchange Commission, which contain a more detailed discussion of the Company's business including risks and uncertainties that may affect future results. The Company does not undertake to update any forward-looking statements.

Sonic, the Sonic logo, Sonic Solutions, Scenarist, and Roxio are trademarks or registered trademarks of Sonic Solutions or its subsidiaries in the United States and/or other countries. All other company or product names are trademarks of their respective owners and, in some cases, are used by Sonic Solutions under license.


to archive to archive